Amsterdam is one of Europe’s most popular tourist destinations. Its distinct character, more than 100 canals and appealing 17th-century architecture provides a quaint if incongruous backdrop for a city famous for its modern, progressive attitudes. Under the motto "I amsterdam" the city is marketed as a dynamic place to live and work as well as an attractive travel destination.
Amsterdam is a compact city that invites exploration and will provide no shortage of options for students studying leisure and tourism. From the city’s fine art museums to its colourful flower markets, world class sporting venues to brewing experiences and of course Canal Cruises and Diamonds, there is something exciting and unique to discover in Amsterdam.