LIVE! 2021 Now On Sale...
Book early for the 2021 LIVE! Conference in New York and we will reward you with a £50 discount for every student*.
from ONLY £249!
Our immersive learning experience in March 2020 includes all this….
- Travel, 2 nts accommodation & insurance
- Conference & workbook
- Park Hopper ticket
- Event team services
Welcome Discount for Every New Teacher
As a teacher/lecturer booking with us for the first time, you can SAVE £30pp on your next school/college trip to the USA and other long haul destinations and £10pp on UK and Europe destinations.
EXTRA! Double Your 'Welcome' Discount for February 2020 Trips
On-Site Support Throughout your Stay
Our LIVE! events team are there to support you throughout your stay.
- Meet you on arrival & assist with hotel check-in
- Be on-hand & provide assistance throughout the event
- Host a teacher meet & greet with coffee & pastries
- Register your students at the conference & take questions
- Assist with check-out & departure
Student Conference & Event
18th February 2020 in New York
Give your students the chance to experience a dynamic city at the heart of the global economy and attend our Business LIVE! event in New York. Home to Wall Street the world’s largest stock market and the iconic NASDAQ building on Times Square, New York makes the perfect location.
Our panel of business professionals will share their knowledge and experience, in person. Students will get an exclusive insight into business and economics in an international context, helping them transfer the theory they learn in the classroom to real-world situations. It will inspire them to become work-ready as well as pointing out other directions their business and economic careers could take them.
As well as listening to expert speaker presentations, students will take part in a short interactive trading game and have the opportunity to quiz our business professionals in a Q&A session.
- Business Strategy, Decision Making and Direction
- External Influence, Technology, Sustainability and Environment
- Corporate and Social Responsibility, Balancing Profit with Purpose
- Digital Marketing, and E-commerce
- Marketing, Performance and Strategy
- Globalisation, Growth and Emerging Markets
- Business Operations, Customer Service
Register Now for LIVE! 16th February
& 25th October 2021
Price Shown includes
- Return flights to New York
- Accommodation for 3 nights in New York
- Airport transfers in New York
- Group travel insurance
- Entry to the Business Live! New York event
- My Tour Manager online trip organiser
- Locate My Trip online service
- EST Travel App
- 24/7 support during your stay in New York
Who Is This Event For?
Aimed at Key Stage 4 & 5 students of Business. The event is designed to complement studies across the AQA, OCR, Edexcel, WJEC and SAQ curriculums. It is designed to meet course aims by encouraging and developing enthusiasm for studying business and provide quality case studies for exams.
Event Overview & Speakers
Annaline Dinklemann, Wall Street Walks
Annaline is the owner and founder of Wall Street Walks - the first guided walking tour company in New York City to focus exclusively on the stock market and financial history. Annaline previously worked at Morgan Stanley where she helped implement the regulatory requirements of investor protection and legislation for money laundering prevention.
Bringing her experience of Wall Street to our stage, during this immersive event, Annaline will provide your students with key insights into what it takes to work on Wall Street - the most famous financial district in the world.
Katie has more than 15 years' experience in travel trade business management and is currently Director of Sales at Top of the Rock and Rockefeller Center.
In 2018, New York City welcomed record-breaking numbers of visitors 65.2 million, 13.5 of which were from overseas. During the event, Katie will provide an insight into the strategies and marketing effort required for a major tourist attraction to get a slice of this tourist market in a city with such iconic and famous landmarks and attractions.
Interactive Trading Game
Students will take part in an interactive trading game, led by a former Wall Street professional. This fun game will introduce students to the basics of stock market trading. Who will win big and who will go bust!
Our lively and interactive question and answer session gives the students control to ask the questions they want answers to. All the speakers take to the stage to answer questions to provide different perspectives and to offer invaluable career advice from their own experience.
Hugh Thomas - Ugly
Hugh Thomas is the CEO and Co-Founder of Ugly Drinks. Now based in New York (USA), Hugh works as Global CEO for Ugly and leads the brand’s growth into the US market. Ugly was founded around Hugh’s kitchen table in the UK in 2016, by Hugh and his best friend, Co-Founder, Joe Benn, who both became frustrated at the lack of sugar and sweetener free beverage options on shelf. Ugly wanted to tell The Ugly Truth and take on the big soda companies that had been saying the same thing for too long. Today Ugly is in over 4500+ stores in the UK including Tesco and Sainsburys and having launched in mid-2018, 1500+ stores in the USA with a global direct to consumer business shipping orders from London to San Francisco. Hugh started his career as a brand manager at Heinz Tomato Ketchup before joining Vita Coco as UK marketing lead and meeting his co-founder, Joe. To find out more, visit uglydrinks.com or follow Hugh at @uglyhugh on Twitter and Instagram.
Popular New York Visits
Empire State Building Observatory
New York’s famous Empire State building soars more than a quarter of a mile above the heart of Manhattan. Located on the 86th floor, the observatory offers panoramic views from within a glass enclosed pavilion.
Top of the Rock Observation Deck
The newly renovated Observation Deck on the 70th floor of 30 Rockefeller Plaza, in the heart of midtown Manhattan at Rockefeller Center. The view itself is unique and astonishing, unobstructed for 360 degrees and stretching for miles in every direction.
Broadway Theatre & Dinner Packages
Make the most of your stay by rounding off the day with a Broadway show. The best value tickets are available for mid-week performances and can be combined with dinner in a nearby restaurant before the performance.
Statue of Liberty & Ellis Island
The Statue of Liberty is New York's most symbolic structure. The Auguste Bartholdi statue was given as a gift from the people of France and stands at 111 feet 6 inches from the toe to the crown. In the base of the statue there is an interesting museum devoted to the statue's history.
Federal Reserve Bank of New York
The Federal Reserve Bank of New York is one of the twelve regional Reserve banks in the Federal Reserve System and is located in the heart of the Financial District. The Federal Reserve Bank of New York boasts the largest depository gold reserve found anywhere in the world, larger than even Fort Knox, containing 7,000 tons of gold.
The fortress like building is quite the sceptical, with the vault containing gold located five stories below street level. The guided tour explains the central banking functions that the Federal Reserve System performs and shows a video on cash processing and the gold vault. These bookings must be made directly.
The largest department store in America offers a lecture and store tour for student groups. Highlights include a discussion of the history of Macy’s and knowledgeable guides will explain merchandising concepts, visual techniques and facts about the historic Herald Square location. Tours can be customised to include lunch, an informal fashion show, or a Clinique skin care and make up seminar.
Madame Tussauds Educational Seminar
Madame Tussauds is the world famous wax attraction, located in the heart of Times Square; Madame Tussauds has over 225 incredible life-like stars and icons. These stars range from Marilyn Monroe to P Diddy, spanning every generation. They have multiple sites across the world and is a unique business concept spanning hundreds of years, with Madame Tussaud setting up her first museum in Baker Street London in 1835.
The Workshops offered to students are tailored to those studying business studies. Students are given a 45-minute presentation by key members of staff, followed by a 15 minute Q&A session. The presentation can focus on specific topics including marketing or customer service and is followed by a self-guided tour of Madame Tussauds.
Ice Skating at Wollman Rink
Wollman Rink provides 26,600 square feet of ice for skaters in the winter. Wollman Rink, located near the Parkside Avenue/Ocean Avenue entrance to Central Park, is open for ice skating from late November through March. The Rink features a snack bar, skate shop, skate rental and free lockers.
One of the great pleasures New Yorkers and tourists enjoy is getting away from it all in Central Park. Stretching 51 blocks between 59th and 110th streets, this 843 area, green rectangle has served its city well since 1859. From famous statues to castles, there is so much to see within this pastoral landmark.
Marketing Performance & Strategies
• Understanding markets, segmentation, targeting, mass marketing
• Branding – building & protecting
• Marketing mix – the value of digital & e-commerce
Business Strategy, Decision making & Direction
• Problems & challenges when growing a business
• Influences on business decisions, technology, ethical & environmental issues, corporate & social responsibility
• Difficulties in forecasting future trends
Business Operations – Customer Service
• Identifying & understanding customer needs
• Methods & benefits of good customer service
• Changes in customer service from technology advances
What you say
The service we received was outstanding. The organisation and smooth running of the trip was exceptional...Taking 43 kids to NYC is no easy task but EST definitely helped to make the process smooth and ensured the students had the time of their life.
St Aidans CE High School
The whole process from the initial consultation to the final trip was outstanding. The trip was perfect for the students and provided them with a trip of a life time. The walking tour of the financial district was awesome and highly recommended we learnt so much.
The walking tour of the financial district was really good. The tour guide was knowledgeable and was helpful to all the students
William Lovell Church of England Academy
The tour of the Federal Reserve in New York was excellent - really interesting!
Newstead Wood School
Thank you for your professionalism, flexibility, time and support which made the trip such a success!