Business Live! Student Event
March 2nd 2020 at Disneyland® Paris

Educational Business Studies Student Conference

Business Live! is a fantastic opportunity to bring the curriculum to life and inspire your students future careers.

Expert and Live speaker presentations aim to bring key curriculum topics to life and provide students with access to information and case studies that they can't find in a text book. Students are given a workbook with park challenges to complete in the Parks making the event an immersive educational experience aimed at seeing Business Studies in action. 

Throughout the course of the weekend your learners will cover the fundamentals of the Business Studies curriculum at KS4 and KS5, supporting and complementing classroom learning. 

Prices start from£249pp

Price Shown includes

  • Return travel by Coach, Eurostar or Air
  • 2 nights bed & breakfast accommodation in an off-site hotel 
  • Park Hopper Ticket
  • Attendance at the Business Live! Conference
  • Curriculum-linked workbook for students
  • Group Leader’s conference pack
  • Group Travel Insurance
  • 1:10 free place ratio for staff on a twin room basis
  • Services of the Events Team in Disneyland® Paris throughout your stay


Event Overview

Keynote Speaker Presentations - your students will hear how businesses operate in a range of different contexts, providing insight into how they respond to different business opportunities, challenges and setback.

Speaker Q&A  - interactive question and answer sessions lets your students ask the questions they want answers to and invaluable career insight and advice.

Team Park Challenges - encourage students to take a step back and critically appraise the resort as a business. These challenges provide opportunity for problem solving, decision making as well as seeing in action how the brand is promoted, loyalty encouraged and profits maximised.

Events Team On-site Support Throughout Your Stay 

  • Meet you on arrival & assist with hotel check-in 
  • Be on-hand & provide assistance throughout the event 
  • Host a teacher meet & greet with coffee & pastries
  • Register your students at the conference & take questions 
  • Assist with check-out & departure

Previous Speakers Include:

Gill Corley, Head of Marketing, The Walt Disney Company

Gill joined Disney Destinations as Head of Travel Industry Marketing for Disneyland Paris approximately 13 years ago leading the UK marketing for the travel industry in both BtoB and BtoC. Since then, she has worked in various marketing roles and in February 2012, she took up a new and extended role as Head of Marketing Communications for Disneyland Paris – UK & Ireland and across EMEA for Walt Disney World and Disney Cruise line.

She leads a team of 29 people responsible for Developing & delivering marketing plans across all the disciplines including media, creative, CRM, on line, trade, SEO, PPC, partnerships and social media activity to drive increased awareness & sales.

She joined the company in July 2003 having previously worked in marketing roles at Safeway (who were at the time the UK’s 3rd largest grocery retailer at the time), Shell, and also British Airways.

Joe McEwan

Joe spent the last ten years at innocent drinks, helping to establish the smoothie makers as one of the most engaging and loved brands in the UK.

As innocent’s first Communities Manager, he launched the brand on social media and led them to number one in the Social Brands 100 list. As Head of Brand, he was responsible for everything innocent said and did across digital, packaging, customer service, PR and ATL advertising. Throughout his time there, he worked hard to ensure innocent remained an interesting brand that treated its drinkers like human beings.

He now works as a freelance consultant, helping small brands grow big and big brands stay small. He still enjoys the odd smoothie with breakfast.

Chas Howes - Superdry

Chas Howes, the former CFO of SuperGroup Plc, draws on the SuperDry story to educate audiences on brand strategy and management, inspirational leadership, and building a retail estate in the UK.

A successful career in finance has seen Chas strengthen and accelerate businesses through periods of change, including major international expansion programmes; as well as rationalising their financial controls, he has exceeded profit and cash targets through effective performance management.

Part of a small management team at SuperGroup Plc, Chas led a rapid expansion plan which saw the business grow from £41m in 2008 to £314m in 2012.

He was appointed to drive enterprise value through controlled growth, oversaw the sale of the business to external investors, and chaired the project team to list the business on the London Stock Exchange in March 2010, winning IPO of the Year in the process and achieving FTSE250 status within 1 year.

Having experience in both large businesses and entrepreneurial start-ups, Chas is the ideal speaker to bring business priniciples to life at this years event.

Linda Moir - London Olympics 2012

During the London 2012 Olympics, Linda Moir was at the helm of the team that delivered famously outstanding front of house service by 15,000 Games Makers to 9 million spectators. Prior to this Linda was Director of Virgin Atlan?c’s award winning In-Flight Service. Her unparalleled success in HR and customer service management is exemplary of delivering excep?onal performance through people.

Andrew McMillan - John Lewis

Andrew McMillan is the former Head of Customer Care at John Lewis. His career began as a management trainee with the John Lewis Partnership at Brent Cross. He quickly moved up through the management ranks and led a number of selling teams in different branches, before moving to Head Office to take charge of the department stores' customer-centric Intelligence Team.

Mark Palmer - Pret a Manger

Pret A Manger MD, and formerly Global Brand Director of Green & Black's organic chocolate, Mark Palmer is one of the UK's most popular and influential business speakers.  Mark enlightens business audiences on his success stories and his path to his respected reputation. 

During his time at Green & Blacks sales rose from GBP 4m to GBP 40m turning the brand from niche organic to premium everyday chocolate.  As a result of a complete repositioning exercise instigated by Mark, Green & Black's became the fastest growing chocolate brand in the UK, and was bought by Cadbury Schweppes.   Now Marketing Director of Pret A Manger he oversees the brand's development in the UK and internationally.

Louise Fowler - British Airways

Louise Fowler is one of the UK’s most successful business leaders. She launched the British Airways Executive Club, and then the first beds on a plane, which revolutionized business travel and propelled BA to the top of the travel service industry.    Since then, she has implemented similar projects at Britannia Building Society, Barclays, Co-operative and Brymon Airways.  

Lisa will discuss the break-through customer service strategies she has employed throughout her career which stress the centricity of customers and how to connect with them in the digital age.  Louise’s strategic outlook, her use of examples of borrowing ideas successfully from other businesses, and the pedigree of the brands she has represented, make her an ideal person to speak at our Business Studies event.

Package Options

2 Night Coach Travel Package
Sunday to Tuesday


Sunday: Morning departure for Disneyland® Paris, overnight at Disneyland® Paris 
Monday: Live! Student Conference & Free time in the park. Overnight at Disneyland® Paris
Tuesday: Return coach travel.

3 Night Coach Travel Package
Sunday to Wednesday

Sunday - Wednesday


Sunday: Morning departure for Disneyland® Paris, overnight at Disneyland® Paris
Monday: Live! Student Conference & Free time in park. Overnight at Disneyland® Paris 
Tuesday: Day trip to Paris. Overnight at Disneyland® Paris 
Wednesday: Morning free in the Park. Return coach travel.

3 Nights Overnight Coach Travel Package
Saturday to Tuesday


Saturday: Late evening departure. Night time channel crossing 
Sunday: Morning arrival at Disneyland® Paris. Day free to use your Disneyland® Pass. Overnight at Disneyland® Paris
Monday: Live! Student Conference & Free time in park. Overnight at Disneyland® Paris. 
Tuesday: Return coach travel

2 Night Eurostar Travel Package Sunday to Tuesday


Sunday: Afternoon departure from St Pancras International. Overnight at Disneyland® Paris.
Monday: Live! Student Conference & Free time in Park. Overnight at Disneyland® Paris.
Tuesday: Free time to use your Disneyland® Pass. Early afternoon departure. Arrive back in London early evening.

Meet Your Learning Objectives:

Marketing Performance and Strategies

  • Understanding markets, segmentation, targeting, mass marketing
  • Branding – building and protecting
  • Marketing mix – the value of digital and e-commerce 

Business Strategy, Decision making and Direction

  • Problems and challenges when growing a business
  • Influences on business decisions, technology, ethical and environmental issues, corporate and social responsibility
  • Difficulties in forecasting future trends

Business Operations – Customer Service

  • Identifying and understanding customer needs 
  • Methods and benefits of good customer service 
  • Changes in customer service from technology advances

Who Is This For?

Key Stage 4 & 5 students of Business Studies. The event is designed to complement studies across the AQA, OCR, Edexcel, WJEC and SAQ curriculums. It is designed to meet course aims by encouraging and developing enthusiasm for studying business and provide quality case studies for exams.

What You Say

The students LOVED Joe from Innocent, they felt he spoke to them on their level

Aylesbury grammar School

The trip was great thank you. The lectures were very good too, the speakers gave some really great information about Business and ICT and the Business students commented that it would really help them when they came to complete their case study work in year 13.

Fort Pitt Grammar School

Good level of content about Superdry for A Level. Excellent insight into culture for Business - both Innocent and Superdry.

Stanwell School

We definitely want to come back next year. Your trip represented better value for money than the rival company as the pupils had one more day in the park.

Churchdown School Academy