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4 Designers Educational Art & Design Event

4 Designers is the event all aspiring Graphic Designers need to attend to gain access to some of the most exciting and cutting edge designers in the industry. The event takes place in the heart of London, home to some of the most iconic brands in the UK. Our Live speakers show their work on the big screen, talk about their influences and the challenges of working in such a demanding and exciting field. They also take part in the Q&A sessions, where the students can gain invaluable advice for their future careers. The event is chaired by Patrick Baglee who founded 4 Designers in 1999. His writing on design has appeared in Eye, Design Week, Blueprint and Creative Review.

Speakers
The Package
Travel Options
Places to Stay
What You Say
  • Speakers

    Patrick Baglee, Chair

    Patrick Baglee, Chair

    Patrick founded 4Designers with Quentin Newark in 1999. He is a writer and strategist. Inspired by the work of his father – a compositor – he studied design at Manchester Metropolitan University before working as design editor at MetaDesign, creative director at EHS Brann, creative strategist at NavyBlue and executive creative director at Start. He’s worked with Diesel, Cambridge University Press, Audi, Gilbert & George, Mulberry, Claridges, Tesco, Barclays, Pret A Manger and Diageo. In 2015 he received a D&AD black pencil for his work with Made Thought on the rebrand of paper company G . F Smith. He is a Fellow of the Royal Society of Arts and former chair of the Typographic Circle. He has judged D&AD and the Chip Shop Awards, written for Eye and Graphis, spoken on design in New York and Sarajevo and is currently contributing editor to food and culture journal The Gourmand. He was born in Carlisle and lives and works in California.

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    Jonathan Barnbrook Founder, Barnbrook

    Jonathan Barnbrook Founder, Barnbrook

    Barnbrook is one of the most well respected design practices in Britain, and its founder Jonathan Barnbrook is one of the UK’s most celebrated design practitioners, type designers and creative activists. Founded in 1990, the studio enjoyed a long working relationship with the late David Bowie, starting in 2000 and including covers for the 2002 release Heathen and 2003’s Reality, as well as the design of the graphics for the V&A’s 2013 exhibition David Bowie is. Most recently Barnbrook developed the controversial (and quite brilliant) ‘white square design’ for The Next Day, and the final design for the album ??(blackstar) released two days before Bowie’s death. 

    In typography the studio is known for the development of pioneering and now ubiquitous typefaces including Mason (one of the first digital items to be catalogued by The Museum of Modern Art), Exocet, Prozac and Bastard. Barnbrook has also participated in numerous activist collaborations, working with the occupy movement, with Banksy on the Dismaland show in 2015 and with adbusters for whom he created a huge billboard on the Las Vegas strip that featured the words of Tibor Kalman who advised designers ‘to stay away from corporations that want you to lie for them’. The studio’s contribution to graphic design was recognised in a major exhibition at the Design Museum in London.

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    Jim Sutherland Founder, Studio Sutherl&

    Jim Sutherland Founder, Studio Sutherl&

    Jim Sutherland studied design at Norwich School of Art and worked at The Partners and HGV before co-founding Hat-trick Design in 2001. The studio’s thoughtful approach and impeccable output helped it become one of the most awarded design agencies in the UK. In 2014 he founded Studio Sutherl&,setting out with the intent to be agile, personal, and collaborative - building teams from the best artists, architects, writers, strategists, fashion designers and others to suit each project. 

    Over almost 30 years of work he has rebranded the Arts Society, Natural History Museum, Wimbledon Lawn Tennis, Land Securities, Williams F1, Prostate Cancer UK, Welsh National Opera, and University of Westminster and designed over 50 stamps for the Royal Mail. He’s been the recipient of over 150 professional awards, including four yellow pencils at D&AD and Best in Show (twice) at the Design Week Awards. He has judged D&AD, Design Week, Loeries (SA), Kinsale, Roses, ADNC and FreshAward schemes. In 2017, Studio Sutherl& was D&AD's most awarded design agency. He’s spoken at Design Indaba, the London Design Festival and Clerkenwell Design Week. He is a visiting Professor in Design at Norwich University of the Arts, was on the D&AD Executive board from 2009 to 2012 and a governor at Norwich School of Art between 2010 and 2014. His own books are award-winning in their own right, including Eeormoo?!, which won a wood pencil at D&AD in 2017, and Hide&Eek!, which won a yellow pencil at D&AD in 2014.

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    Bryan Edmondson Founder, SEA Design

    Bryan Edmondson Founder, SEA Design

    Bryan Edmondson is a British graphic designer and founder of the renowned design consultancy SEA. He studied graphic design at Newcastle Polytechnic, then took roles at Roundel, Williams & Phoa and Imagination. He founded SEA in 1996 and the studio quickly established an enviable reputation for its work in brand identity and strategy and for an impeccable standard of art direction. Over the past 20 years SEA has worked across a variety of sectors, from luxury and lifestyle brands to cultural institutions that seek uncluttered communication and transformation through design, including Jamie Oliver, Matthew Williamson, EMI, GF Smith, adidas/Porsche, W Hotel and Fedrigoni. 


    Bryan’s passion for typography made SEA the perfect collaborators on the recent rebrand of Monotype, as well as in the development of its Pencil to Pixel installations in both London and New York, and the creation of the company’s new London HQ in collaboration with Ben Adams Architects in 2016. His work is widely published and has been the recipient of multiple national and international creative accolades. Passionate about design education, since founding SEA Bryan has lectured at many UK universities and been a speakers at events for the D&AD, Semi Permanent (NZ), Typo Circle, 4Designers, and the Northern Design Festival. His appearance as one of the contributors to Fedrigoni’s Thoughts on Design was one of the most anticipated design talks of 2017.

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    Alan Ainsley - Creative Director (Design), The Leith Agency

    Alan Ainsley - Creative Director (Design), The Leith Agency

    Alan is a designer, sometimes writer and occasional cyclist working in the creative industries for 25 years.

    He’s designed for Marriott International, London 2012, Glasgow Commonwealth Games, The FA, Scottish Government, Tottenham Hotspur, CBRE, ICI, BBC and Royal Mail to name but a few.

    Alan was a Design Director at Elmwood and a founder of their London Office. As Senior Group Creative Head at The Leith Agency in 2004 he founded Leithal Thinking the strategic brand element of the Cello Signal Group which subsequently became the international consultancy Human Innovation. He was also a member of the leadership team at the Leith Agency.

    His work has been published in Eye, Design Week, Creative Review and Dazed & Confused. The quality of his work has also been recognised with a range of industry awards from D&AD, New York Festivals, Clio, Design Effectiveness to Marketing Society Excellence Awards.

    Alan is spending the next twelve months dedicating his time to working in the voluntary sector working with a number of key charities and several think tanks – from MIT U:Lab to Cancer Patient and Mental Health Wellbeing, all on a voluntary basis. He is a Fellow of the RSA, and occasionally attempts to play football.

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    Jonathan Sands OBE - Chairman of Elmwood

    Jonathan Sands OBE - Chairman of Elmwood

    Jonathan Sands OBE is Chairman of Elmwood, a leading brand design consultancy renowned for winning more DBA Design Effectiveness Awards than any other consultancy in the history of the scheme. Jonathan has been at the helm of Elmwood for 30 years and his work now takes him all over the world to clients including GSK, Loblaw, Tesco and Heineken to name but a few. 


    Originally based out of one office in Leeds, the consultancy has since opened offices in London, Melbourne, New York, Singapore and Hong Kong. Aside from his work at Elmwood, Jonathan is the former Chairman of the Design Business Association, a past member of the RSA Council and a past council member of the Design Council where he served for ten years and also chaired the Design Skills Advisory Panel. 

    Jonathan is also a Visiting Professor at the University of Huddersfield who, in 2002, awarded him an honorary doctorate. In 2011, Jonathan was included in HRH The Queen’s New Year’s List of Honours for his outstanding services to the creative industries in addition to being listed in Design Week’s Hot 50, Packaging News’ Power Book and The Drum’s Power 100 as an influential figure in the design industry.

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    Carol Whitworth - Founder / Director of Innovation and Inspiration, Home

    Carol Whitworth - Founder / Director of Innovation and Inspiration, Home

    Carol Whitworth is the founder of Home, an internal communications agency based in Bristol and New York. The brilliant work Carol and her team produce offers national and global clients ways to help the people they employ do their best work. 

    Carol started Home in 1981. As it grew, Carol had to carry out every role within the business, but now her role within the team is that of director of inspiration and innovation making sure that the ideas and the work are as inspiring as they can be. The agency was voted Number 2 in the Drum Design Census 2014. They work with Barclays, Land Rover, the Science Museum and Yahoo! 

    She is an extraordinary people person, and is regularly invited to speak at many internal communication conferences across the world. Apart from being a hugely respected member of the creative industry Carol has an immense talent and passion for creativity, a photographic memory, and a keen eye and ear for future trends. 

    When not spending her time in the office in Bristol, visiting clients, or dashing across the pond to New York, you can find her on stage (she’s played Glastonbury twice) singing lead vocals in her band of 30 years ‘Doreen Doreen’.

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    Simon Manchipp - Founder, SomeOne

    Simon Manchipp - Founder, SomeOne

    Simon Manchipp is a British designer and brand consultant. In 2005 he founded alongside David Law & Gary Holt design studio SomeOne, now one of London’s most exciting, innovative and respected design and branding agencies.

    With a string of awards behind them (and no doubt many more in front), SomeOne launches, relaunches and protects brands world-wide; its work is based on smart strategic thinking. They work across sectors and across the world, for some of the world’s most exciting brands, bringing a passion and enthusiasm to their work that comes through in the work.

    As they say themselves, they do ‘branding not blanding’. They have produced outstanding work for Cancer Research UK, CBRE, UCI, Foundation for Jimmy, Thameslink, FastJet, Telefonica and the Garden Bridge.

    someoneinlondon.com
    @SomeOnes_Tweet

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  • The package

    The Package

    • Entrance to 4 Designers Conference 2018
    • Accommodation on bed and breakfast basis in Youth Hotel (hotel upgrades and additional nights are available at a supplement)
    • One free staff place for every 10 paying students on a twin room basis
    • No minimum group size 
    • Group Leader’s drinks reception
    • Services of the Events Team in London throughout your stay
    • Copy of our Safety Management System
  • Travel Options
    • 2 Night Youth Hostel Accommodation package

      Saturday 10 February - Monday 12 February 2018
      Saturday: Make your own way to London (Please contact us for rail prices). Rest of day free. Overnight in London.
      Sunday: A day of visiting galleries and museums. Overnight in London.
      Monday: 4 Designers conference. Make your own way home
    • 2 Night Hotel Accommodation package

      Saturday 10 February - Monday 12 February 2018
      Saturday: Make your own way to London (Please contact us for rail prices). Rest of day free. Overnight in London.
      Sunday: A day of visiting galleries and museums. Overnight in London.
      Monday: 4 Designers conference. Make your own way home
    • Student Delegate Fee

      Monday 12th February 2018
      An ideal option if you're already in London or within a short distance of the capital.
      Monday: Full Day Conference - £29pp
  • Places to stay
    • The Generator

      The Generator

      Rating: Youth Centre

      Only minutes away from Covent Garden and Leicester 4 to 8 bedded rooms - All rooms have wash basin, toilet and showers on each floor - Games room, restaurant & bar

    • london hyde park

      The Meininger London Hyde Park (Baden Powell House) - SUPPLEMENTS APPLY

      This youth hostel accommodation is of 3* hotel quality and is situated in South Kensington directly opposite the Natural History Museum. Students will be accommodated in multi bunk bedded rooms all with private facilities. 24 hour reception, coffee bar.

    • royal national hotel

      Royal National Hotel - SUPPLEMENTS APPLY

      Rating: 2 Star

      Conveniently located for public transport and a short walk from Oxford Street and Covent Garden 2 and 3 bedded rooms - All rooms have private facilities - Bar and restaurant.

  • What to stay

    Yet again, an excellent conference, so inspiring!

    Shrewsbury Colleges Group

     

    The students thoroughly enjoyed themselves, are already applying the results of the conference into their own work, and the staff were in agreement that this was one of the best conferences yet!

    University Centre at Blackburn College

     

    A diverse quartet of engaging and inspiring speakers, each placing ideas and innovation at the heart of their work while demonstrating a high standard of visual practice and experience. We just wish that more of our students had attended.

    Staffordshire University

     

    The 4 Designers conference was excellent!

    Colstons Collegiate School

Meet Your Learning Objectives:
The event complements studies in all of the following areas:  

Advertising
• Role of graphic communication in marketing strategies, logo design, corporate identity
• Design briefs and the constraints of working to them
• Understanding audiences, digital channels and social media

Illustration
• Relationships between illustration and narrative
• Use of digital technology such as photo-editing and vector based software

Branding and Packaging Design
• Brand identity, building and loyalty
• How packaging is determined, legal requirements and constraints
Typography
• Letter forms, font types
• Uses of typography in advertising
Multi-media / Information Design
• Appropriate use and combination of techniques, words, visual 2D and 3D representations
• Different formats for different audiences

Who Is This For?

4 Designers is specifically for students of Graphic Communication.



 

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