A whirlwind of creativity hit our 4 Designers event in Leicester Square this week. More than 500 students and their lecturers travelled to London’s Leicester Square Odeon on Monday and Tuesday morning to listen to a great line up of industry experts speak about their influences and show their work on the big screen.
Students of graphic, product and digital design gained invaluable insight from exciting and cutting edge designers.
Patrick Baglee, founder of 4 Designers back in 1999, kick-started the event and shared his background in design and how he started in the industry.
First up on stage was Tom Adams from FutureBrand, Tom is a brand strategist with international experience and spoke about social technology and digital innovation being at the heart of FutureBrand’s thinking and work as well as the importance of knowing your purpose as a designer and how working with others is critical in developing great ideas.
Students then heard from Morag Myerscough about her award-winning Studio Myerscough, a multi-disciplinary practice best known for its work ensuring graphics are powerfully integrated into architectural settings. Her work, and personal approach to design have made her stand out as one of the most significant figures in British design over the last twenty or more years.
The first morning was rounded off with a drinks reception at Graphic Bar which gave speakers and group leaders the opportunity to talk and debate outside the conference room.
Tuesday morning began with a welcome from Patrick and a summary of Monday’s session before James Cannell from Pret a Manger took to the stage. As creative director, James is responsible for retaining the creative voice of the brand and discussed the brand’s tone of voice and take on food as a result of his background as a designer, writer and creative director. James wowed the audience with the opportunity for them to submit their work in a competition for a summer internship.
Attendees were then inspired by Greg Quinton of The Partners who discussed his work in maintaining The Partners creative reputation and the quality of the work of the studio across its London, New York and Singapore offices.
The conference ended with a lively question time and the best 3 questions asked received a prize!
Next years date coming soon... Get in touch to reserve your places!!!
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